Webinar: "So, You Want to be a Corporate Trainer? Here’s What You Need to Know"

The Center for Workplace Performance will host their next webinar on Wednesday, March 3, 8:00–9:15 p.m. ET.

UNIVERSITY PARK, Pa. - The Center for Workplace Performance will host their next webinar on Wednesday, March 3 at 8:00–9:15 p.m. ET. "So, You Want to be a Corporate Trainer?  Here’s What You Need to Know" will be presented by Ray Caffrey. Caffrey is the Director of Training Solutions for a leading sales training firm. 

Please register in advance here.  


Many Human Resource professionals aspire to careers as professional trainers and/or instructional designers. The global training industry is a booming $370 billion dollar enterprise with diverse and exciting career opportunities. When making a career decision, it is important to understand, among other things, the nature of the work, the kinds of demands one might expect, foundational skills, key competencies, and personal attributes for success. This webinar will give participants a candid look at how training is created and delivered and the wide-ranging challenges encountered in today’s volatile, unpredictable, and highly competitive environment.          


  • Introduction
  • The process of crafting a training solution
    • Balancing client expectations and costs
  • Product design roles
    • Client communication & coordinating contributions from multiple inputs
  • Program delivery
    • Tactical, timing, and cultural challenges
  • Measuring Impact
    • Finding meaningful short & long-term outcome measures 

SHRM and HRCI Recertification Credits

1.25 credits pending approval


This webinar is free.

About the Presenter 

Ray Caffrey is the Director of Training Solutions for a leading sales training firm where he is responsible for leading three functional teams in the successful delivery of sales training solutions globally.

During his twenty-year Learning and Development career, he has excelled in roles as a Facilitator, Instructional Designer, Field Sales Coach, and Training Manager. Prior to starting his career in L&D, Ray held positions in sales and sales management in the advertising industry, where he was a President’s Club winner. 

Ray earned a B.A. in Business Management from Kean University and has earned multiple Training Certifications including Spin Selling and Situational Leadership.  He and his team have been recognized for their work in training and development by a variety of industry associations and organizations including:

  • TrainingIndustry.com: What Makes a Great Sales Trainer 
  • Brandon Hall, Best in Class Client Services Award, 2012
  • CLO Magazine’s Learning In Practice Award, 2007
  • Philadelphia Inquirer: Employee of the Month Award, 2006
  • Verizon Excellence Award, December 2004 for Management Training Curriculum

February 23, 2021