October 22-24, 2025
Organized by: Penn State’s School of Labor and Employment Relations
Hosted by: PepsiCo, 700 Anderson Hill Rd., Purchase, NY 10577
Are you ready to demonstrate your HR skills and knowledge to CHROs?
- Gain experience working in teams to solve HRM challenges!
- Present to a board of executives, including those from PepsiCo!
- Represent your school!
The competition will include student teams from top HRM schools, as well as senior HR and talent executives representing major organizations from across the US. Teams of four students (undergraduate or graduate or mixed) must be accompanied by a faculty adviser.
$$$ Prizes to be won!
Proudly co-sponsored by SHRM
Registration is now closed to new participants
Contact Ashley Narehood (adn5149@psu.edu) for any questions or information.
Scroll down to book your hotel accommodation.
Register
Travel Information
Airport
PepsiCo HQ is located approximately 10 minutes by car from Westchester County Airport in White Plains, NY. Travel from the other listed airports is approximately one hour by car.
Transportation
Uber/Lyft are available from the airports. Public transportation is available from JFK and LGA to White Plains train station.
Book your Hotel here
Please call 1-800-SONESTA (766 3782) and mention the group code G102225PENN to make your reservation. All rooms have a special rate of $199 per night (+taxes and fees), with an additional $10 for double occupancy. This rate is available through October 6th.
Transport will be arranged from Sonesta to the competition venue and back each day.
Schedule
Draft - updated 10/20/2025
Wednesday, October 22 - White Plains NY
Time | Activity | Location |
|---|---|---|
5:00–5:45 p.m. | Welcome Dinner Check-in | Sonesta Hotel |
6:00–8:00 p.m. | Dinner and Welcome | Brazen Fox, 175 Mamaroneck Ave |
Thursday, October 23 - PepsiCo HQ, 700 Anderson Hill Rd., Purchase, NY 10577
Time | Activity | Room |
|---|---|---|
7:45 a.m. | Shuttle from Sonesta Hotel to PepsiCo campus | Sonesta hotel lower lobby (LL) back entrance (12 Paulding Street) |
8:00–9:00 a.m. | Breakfast & Registration | Amphitheater |
9:00–9:45 a.m. | Opening & Further Case Details | Amphitheater |
9:45–10:30 a.m. | PepsiCo Speaker on AI/Future of Work | Amphitheater |
10:30 a.m.–End of Day | Teams working | Individual Meeting Rooms to be assigned |
12:00–1:00 p.m. | Formal Networking Lunch & Speaker | Amphitheater |
1:30–5:15 p.m. | Team consultations | Tbc |
5:15-5:30 p.m. | Wrap up | Amphitheater |
5:30–6:30 p.m. | Dinner Buffet – come and go meal | Amphitheater |
6:30 p.m. | Shuttle leaves for Sonesta Hotel | Main Entrance |
Friday, October 24 - PepsiCo HQ, 700 Anderson Hill Rd., Purchase, NY 10577
Time | Activity | Room |
|---|---|---|
6:45 a.m. | Shuttle from Sonesta Hotel to PepsiCo campus | Sonesta hotel lower lobby (LL) back entrance (12 Paulding Street) |
7:00–8:00 a.m. | Breakfast & Meet&Greet with CHROs | Amphitheater |
8:00 a.m.–12:15 p.m. | Team presentations | Amphitheater Conference Rooms 1 & 2 |
8:00 a.m.–12:15 p.m. | Backpack to Briefcase Conversations | Amphitheater |
12:15 – 1:30 p.m. | Lunch buffet followed by Announcement of teams moving forward | Amphitheater |
1:30–2:30 p.m. | Top two teams present & Judges deliberate | Amphitheater |
2:30-3:00 p.m. | Closing awards ceremony | Amphitheater |
3:15 p.m. | Shuttle leaves for Sonesta Hotel | Main Entrance |