Outreach

This course will focus on the challenges faced by labor organizations and workers today, how we got here, and the implications for building a more effective labor movement. We will gain an appreciation for the rich history of worker collective action and how labor organizations have related historically to broader struggles for economic, social, and civil rights. Participants will gain an understanding of how our economy has shifted and what this means for workers and our organizations going forward.

Renewing our movement begins with organizing our own members and learning how to engage them as active participants in the work of labor. How can we generate more member participation to build strong and sustainable organizations? This course will focus on the basic elements to more successfully engage and mobilize fellow members. We will share strategies and ideas to strengthen member commitment and activism.

Member awareness and understanding of the values, mission, and successes of our organizations is a key component of building union power. If people don’t know about the work we’re doing, the organization has lost an opportunity to inspire and engage others in action. This course will focus on telling our union stories and improving individual communication; assessing how we communicate with members, including digital and social media; and sharing best practices to improve.

Unity among union members and across unions remains essential for a strong and successful labor movement. At the same time, we face all sorts of division—including interpersonal conflict, generational differences, and racial and gender divides to name a few. In this course, we will explore these differences as a source of strength and identify how to build an inclusive union culture. We will also discuss the critical role of bridging across divisions with other organizations to address the challenges workers face in the 21st century.